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Category: Economic psychology

Economic psychology

Smart shoppers: more than sales and coupons

Posted on July 17, 2017May 28, 2017 by Jamie Hunte

There is a lot of different and interesting literature on marketing strategies and sales. For instance, researchers have looked at the consequences of consumers learning…

Economic psychology

Scarcity principle: why we want the limited edition

Posted on June 12, 2017 by Jamie Hunte

What we want to have is not only influenced by how much we like the product but also how much others like it. Economics and the market…

Economic psychology

Money does bring us happiness, depending on how you spend it

Posted on May 9, 2017 by Jamie Hunte

There is no denying we need money in order to survive within a capitalist system. In order to get food, shelter, clothing, warmth to be…

Economic psychology

Are you a maximizer or a satisficer?

Posted on March 15, 2016February 7, 2017 by Jamie Hunte

Those of you who happened to be a part of the research I conducted for my bachelor thesis, might have filled in a survey related…

Economic psychology

Policy Strategies #1 Fear Appeals

Posted on March 8, 2016February 7, 2017 by Zhane Hunte

In my last posts I focused on psychological processes consumers go through, and methods companies use to sell products. Companies usually want you to actually…

Economic psychology

Prospect theory #1 Buy my products!

Posted on March 1, 2016February 7, 2017 by Jamie Hunte

Most of us are gonna have to make a myriad of financial decisions in our life times. We often presume that people are rational, and…

Economic psychology

Producer’s influence #1 Priming

Posted on February 23, 2016February 7, 2017 by Jamie Hunte

You might have heard about it before, subliminal priming. You’re in the movie theater, and for some reason, randomly in the middle of the movie…

Economic psychology

Consumer choices #2 How we choose?!

Posted on February 16, 2016February 7, 2017 by Jamie Hunte

Imagine you’re standing at the candy aisle again. You’re still looking for the best possible milk chocolate bar. So far we’ve seen that having too many…

Economic psychology

Consumer Choices #1 Too many choices!

Posted on February 7, 2016February 7, 2017 by Jamie Hunte

Often people assume that more is better. And intuitively you might think that having a lot of options when buying a new product is more…

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